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Why Buy TRUE

TRUE has been designing and building premium cardio equipment for performance-driven individuals for over thirty years. In fact, to own a TRUE product is to recognize a higher level of performance. Our treadmills, elliptical cross-trainers, and fitness bikes face relentless and systematic life testing. The result: smooth and quiet quality, yet unforgiving durability.

Innovation across the full product line has made TRUE successful and is a trademark of the TRUE heritage. TRUE's patented Heart Rate Control® technology is just one of the remarkable ways we deliver simple and superior performance every user can enjoy, and most importantly, use to achieve personal health and fitness goals.

TRUE strives to perfect biomechanically correct and orthopedically comfortable, functional products. Whether it’s the mesh seat in the recumbent bike, the Soft Step® in the elliptical cross-trainers or the Soft System® in our treadmills, we deliver the best — hands down.

TRUE’s goal is not to sell the most cardio products in the world, but to deliver the world’s most premium cardio equipment experience for our customers’ health and fitness solutions.  

Become a part of the TRUE family.