Privacy Policy

Effective date: July 11, 2025

Introduction

Your privacy is very important to us. TRUE Fitness Technology, Inc. and its affiliates (“TRUE Fitness” or “we”, “us”, or “our”) respect your privacy and are committed to protecting it through our compliance with this policy. This Policy describes how we collect, use, store, process, protect and disclose “Personal Information,” which is generally information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or device, as more fully described below, which we obtain from you when you visit the websites that we own or control (today or in the future), including www.truefitness.com and www.octanefitness.com (the “Sites”), and when you use any services we provide through the Sites (collectively, the “Services”). You can access the Services in many ways, including from a computer or mobile phone, and this Policy will apply regardless of the means of access.

This Policy also governs the use of Personal Information we obtain from you or from any third-party site or application that you authorize to provide us with Personal Information. Please be aware that we cannot control the privacy policies or practices of sites or companies that we do not own or control and cannot control the actions of people we do not employ or manage. This Policy also sets forth your rights and choices regarding how we collect, use, and share your Personal Information.

Please read this Policy carefully. This Policy is incorporated into and is subject to our Terms of Use for the applicable Services. In the event of a conflict between this Policy and such Terms of Use, the applicable Terms of Use will control. We have tried to make this Privacy Policy clear and easy to navigate, but if you have any questions about this Policy, please e-mail us at [email protected]. If you do not want us to collect, use, store or share your Personal Information in the ways described in this Policy, please do not use the Services. By using the Services, you consent to our collection, use, storage and sharing of your Personal Information as identified in this Policy.

I. Information We Collect

Information You Provide to Us

We collect information that you provide to us. When you use some of our Services, you may choose to provide certain information directly to us, to request more information, or for other reasons. We will collect, use, store and/or share such information, which may include Personal Information, consistent with this Policy. Examples of the Personal Information we collect that you provide to us include information you provide when you:

fill in forms or create an account on one of our Sites or otherwise use the Services
request customer service, ask product-related questions, share suggestions or feedback, or otherwise correspond with us using the Services, email, phone, or access or interact with our pages or accounts on third-party social media platforms such as Facebook, Twitter, Instagram, or LinkedIn
search for information using the Services
purchase products or services from us
submit reviews or comments on our Services or social media pages
participate in a promotion, survey, sweepstakes, or contest

The types of Personal Information you may share with us include your name, email address, physical or postal address, phone number (including your mobile phone number), and the username and password you select to use the Services. We may also ask for additional Personal Information including your date of birth and your credit or debit card number or other financial account numbers, and credit information, but this information may be collected and stored by third party vendors. We will also collect and maintain information about all transactions associated with your accounts.

Information We Receive from Third Parties

We may collect your Personal Information from third party affiliates or business partners such as social media sites, ad networks, analytics providers, our distributors, dealers, and retailers, and advertising and marketing agencies and vendors. We may also receive information from other sources to help us supplement our records, improve the personalization of our service to you, and detect fraud. Our goal is to limit the information we collect to the information needed to support our business.

Information We Collect Through Automatic Data Collection Technologies

You also provide us information in other ways through technology to help our Sites work properly and support customer service, marketing, and analytics efforts to help us understand our customers’ needs and provide information about our products and services. Some of this information may be linked to you personally. When you use our Services, our servers automatically record information that your browser or device sends whenever you visit a website or utilize an application. This information may include your IP address, the type of device you are using, the internet service provider or mobile carrier you are using, your device identifiers, your mobile telephone number, your geographic location and your activities within the Services, including the links you click, the pages or screens you view, your session time, the number of times you click a page/screen or use a feature of the Services, the date and time you click on a page or use a feature and the amount of time you spend on a page or using a feature.

Our Sites also use “cookie” technology to collect additional website usage data and to improve the Sites and our Services. A cookie is a small data file that we transfer to your computer’s hard disk. A session cookie enables certain features of the Sites and is deleted from your computer when you disconnect from or leave the Sites. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Sites. We may use both session and persistent cookies to better understand how you interact with our Sites, to monitor aggregate usage by our users and web traffic routing on our Sites, and to improve our Sites and Services. You may also be able to configure your computer or mobile device to limit the collection of these “cookies,” but that limitation may also limit our ability to provide all of the services or functionalities of the Sites.

We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or after you visit our Sites, the pages or other content you view or otherwise interact with on our Sites and the dates and times that you visit, access or use our Sites. We may also use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on or forwarded a message, to the extent permitted under applicable law.

We may use Google Analytics, Meta Pixel, and LinkedIn Insight Tag to collect information automatically. These tools only collect information such as the IP address assigned to you on the date you visited the site and do not gather your name or other identifying information. We do not combine the information collected through these analytics tools with your identifiable information. Although these tools plant cookies on your web browser to identify you as a unique user on return visits, the cookies cannot be used by anyone but the respective service providers. You can prevent these analytics tools from recognizing you on return visits by disabling cookies on your browser or using their opt-out features.

TRUE Fitness may collect your email address via cookies and pixels on the Website through the use of trusted third-party partners. These partners may combine your email information with other information they have access to such as mailing address so that we may serve relevant marketing offers to you via direct mail. If you do not want TRUE Fitness to collect information about you, please contact us to opt out.

In short, we may use these automated technologies to collect the following information:

your IP address, browser type, and operating system;
the mobile device you use and its temporary or persistent unique device identifiers;
pages you view within the Services;
websites you visited before coming to the Services;
video viewing history for videos you watch on the Services;
emails from us that you open and/or forward;
offers or links from us to which you connect; and
information about products you purchase using the Services, including payment method, the date and time of the transaction, items purchased, the purchase price, and other order or purchase related information.

Embedded Content from Other Websites

Some pages on our website may include embedded content (such as videos, images, or articles) from third-party websites. Embedded content behaves in the same way as if you visited the third-party website directly.

These websites may collect data about you, use cookies, embed additional third-party tracking technologies, and monitor your interaction with the embedded content, including tracking if you are logged in to that third-party website.

If you connect a social media account to our Services, we may access certain information from your profile, such as your name, email address, contacts, likes, and posts, depending on your social media settings. You may disconnect this account at any time through your social media platform.

Links to Other Websites

The Sites may contain links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer or mobile device, collect data or solicit Personal Information from you. Other sites follow different rules regarding the use or disclosure of the Personal Information you submit to them. We are not responsible for the content, privacy and security practices, and policies of third party sites or services to which links or access are provided through our Sites. We encourage you to read the privacy policies or statements of the other websites you visit.

II. How We Use the Information We Collect

TRUE Fitness processes your personal data under various legal bases, including:
– When you have given consent for the processing;
– When processing is necessary for the performance of a contract with you;
– When processing is required to comply with legal obligations;
– When processing is necessary for the legitimate interests pursued by TRUE Fitness, such as improving our products, services, and user experience.

Non-Marketing Purposes

We may use the information we collect for non-marketing purposes, including:

validating your identity and managing your account with us;
processing your transactions and providing our products and services to you;
communicating with you for non-marketing purposes, including order processing and fulfillment and about employment opportunities and job openings;
sending you push notifications or e-mails to provide you with alerts and updates about your account and our Services;
conducting statistical or demographic analysis;
complying with legal and regulatory requirements;
customizing and improving your experience with the Services or our products;
protecting and defending TRUE Fitness and its affiliates against legal actions or claims;
detecting and preventing fraud;
debt collection;
satisfying contractual obligations;
cooperating with law enforcement or other government agencies for purposes of investigations, national security, public safety or matters of public importance when we believe that disclosure of Personal Information is necessary or appropriate to protect the public interest;
improving customer service;
providing you the features and functionalities associated with the Services;
any other purposes for which we obtain your consent; and
for other business purposes permitted under applicable law (collectively, “Non-Marketing Purposes”).

Marketing Purposes

We may use the Personal Information we collect for our own marketing purposes including notifying you of special promotions, offers and events via push notifications, email and other means, subject to compliance with applicable laws and consent requirements. We may also link Personal Information (including your name, mobile phone number, and email address) with non-personal information (including Personal Information automatically collected as described in this Policy) and use such information for our own marketing purposes.

Other Purposes

We may also use information in the aggregate to understand how our users as a group use the Services provided on our Sites. We will not collect additional categories of Personal Information or use the Personal Information we collect for materially different, unrelated or incompatible purposes without providing you notice.

III. How and With Whom We Share Your Information

For business purposes, we may share certain Personal Information we receive from and about you, and about your transactions with us, with our affiliates and certain third parties, including our contractors, service providers and other third parties we use to support our business, such as WooCommerce. Doing so allows us to provide the Services you request.

We may also share your Personal Information with the following third parties:

Third Party Service Providers

Your Personal Information may be shared with or collected by third party service providers who provide us with services, including, but not limited to, facilitating mailing information and services, data hosting or processing, payment and credit card processing, processing and fulfilling transactions, and shipping and delivering products you order. We require these third-party service providers to exercise reasonable care to protect your Personal Information and restrict their use of your Personal Information to the purposes for which it was provided to them.

We may also allow third party service providers to use cookies or similar technologies to collect information about your browsing activities over time and across different websites following your use of the Services. For example, we use Google Analytics, Meta Pixel, and LinkedIn Insight Tag, as explained above.

Anonymous Information/Aggregated Information

We may freely use aggregated and anonymized information as allowed by law and share it with third parties. Any anonymized information we provide to third parties does not identify you and is not considered Personal Information, and, as such, is not subject to the terms of this Policy.

Sale of our Business; Bankruptcy

In the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets, we may transfer or allow third parties to use information owned or controlled by us. We reserve the right, in connection with these types of transactions, to transfer or assign your information and other information we have collected to third parties or to authorize third parties to use any such information retained by us. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred user information will be subject to this Policy. However, any information you submit or that is collected after this type of transfer may be subject to a new Privacy Policy adopted by the successor entity.

Compliance with Laws and Law Enforcement

TRUE Fitness cooperates with government and law enforcement officials or private parties to enforce and comply with the law. To the extent permitted under applicable law, we may disclose any information about you to government or law enforcement officials or private parties as we believe is necessary or appropriate to investigate, respond to, and defend against legal claims, for legal process (including subpoenas), to protect the property and rights of TRUE Fitness or a third party, to protect TRUE Fitness against liability, for the safety of the public or any person, to prevent or stop any illegal, unethical, fraudulent, abusive, or legally actionable activity, to protect the security or integrity of the Services and any equipment used to make the Services available, or to comply with applicable law.

IV. Access to Information and Your Choices

We provide you with the opportunity to access, update or delete certain information and to unsubscribe or opt-out from certain communications. For example, you may exercise your choices as explained below. Please be aware that, if you do not allow us to collect and use your personal information, we may not be able to deliver certain products, services, promotions, and offerings to you. To protect your privacy and security, we reserve the right to take reasonable steps to verify your identity before granting you account access or making corrections to your information. You are responsible for maintaining the secrecy of your unique password and account information at all times.

Account Management Options

You may access, correct or update certain personal information you have provided to us at any time by accessing your user account. You may also choose to close your user account by accessing your profile online. You may also choose how and whether to receive promotional or marketing communications from us by exercising your choices by following instructions available on the Services or in communications sent to you.

Opt-Out/Correction/Deletion Requests

You may receive mailings or emails from us with news or other information on events, products, services, discounts, special promotions, upcoming events or other offers from us or on our behalf. If at any time you wish to stop receiving emails, mailings, or other communications from us please reply to any of our emails and type “unsubscribe” in the subject line or send us an email to [email protected] and we will remove you from our mailing list. Please note that we may continue to send transactional or account-related messages to you.

Alternatively, for email communications, you may opt out of receiving such communications by following the unsubscribe instructions set forth in the messages you receive from us. Your unsubscribe request or email preferences change will be processed promptly, though this process may take several days. During that processing period, you may receive additional email or text/SMS communications from us.

We will support your ability to access, correct, and delete your Personal Information. If we have obtained your Personal Information from a other third party, we may confirm your request through them. For assistance with exercising your choices, or if you have any questions about your choices, please contact us at [email protected].

Depending on your location, you may have rights under data protection laws (such as GDPR or similar regulations), including the right to access, correct, delete, restrict, or object to the processing of your personal information and the right to data portability. To exercise these rights, please contact us at [email protected].

V. Security

TRUE Fitness is committed to protecting the security of the Personal Information you provide to us and that we collect about you. We maintain commercially reasonable safeguards to maintain the security and privacy of Personal Information that you provide to us. Our safeguards vary based on the sensitivity of the information that we collect and store.

Nevertheless, when disclosing Personal Information, you should remain mindful that there is an inherent risk in the use of email and the internet. Your information may be intercepted without our consent, collected illegally and used by others without your consent. We cannot guarantee the security of any information you disclose online, and you do so at your own risk. You are responsible for maintaining the security of your account username and password. We recommend that you change your password periodically. If you believe that your account username and/or password have been stolen or been made known to others, it is your responsibility to immediately contact us at [email protected] and change your password. We are not responsible if someone else accesses your account through information they have obtained from you.

VI. Underage Persons

The Services are for use by persons who are at least 13 years of age. If you are younger than 13, you may not access, attempt to access, or use the Services. We do not knowingly collect or allow the collection of Personal Information via the Services from persons under the age of 13. If we learn that we have collected the Personal Information of someone under the age of 13, we will take appropriate steps to delete this information. If you are a parent or guardian of someone under the age of 13 and discover that your child has submitted Personal Information, you may contact us at [email protected] and ask us to remove your child’s Personal Information from our systems.

VII. Retention

We retain personal information for as long as necessary to fulfill the purposes for which it is collected or processed. We also retain information for related business purposes, security, legal compliance, and disputes and claims handling as permitted by applicable law.

VIII. International Users

If you are accessing our Services from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States. By using our Services, you consent to the transfer of your data to the U.S., where privacy laws may differ from those in your country. The Sites are only intended for residents of the United States. If you are not a resident of the United States, we recommend not providing us with any Personal Information.

IX. Changes To This Policy

We may revise this Policy from time to time in our sole discretion, and the updated Privacy Policy applies to you after the effective date of the revision. Your continued access or use of the Services following any amendments to the Policy constitutes your acceptance of the Policy as amended. It is your sole responsibility to monitor our website for changes to the Policy.