Join Our TRUE Run Team Community

It’s time to show how you #RunTRUE in 2024. Learn more and apply to join our team today!

Join Our Team!

TRUE’s roots are built on the sport of running. And a part of our mission is to help people enhance their fitness experience. One of the ways we do that is by contributing to the running community.

Whether you’re lacing up your running shoes for the first or 1,000th time indoors or out, TRUE wants to support you. Our TRUE Run Team connects runners from across the country to create a community of like-minded individuals. We encourage our team to show their community how they #RunTRUE.

Consider applying for the TRUE Run Team to become a TRUE brand ambassador. We will support you with gear and contributions towards a race fee of your choice.

Please read through all criteria below before applying. Although not required, it is helpful if you own or regularly use TRUE equipment.

Our 2024 TRUE Run Team Program will run from June 1, 2024 - May 31st, 2025.

Applications open from April 29th, 2024 - May 12th, 2024.

Apply Now

The TRUE Run Team is designed for athletes of all levels, from the modest runner to the elite marathoner. TRUE Run Team is encouraged to inspire the next generation of runners while being an active member of their community and is open to athletes in the United States. Our Team will be presented with exclusive swag and the opportunity to take their training to the next level with reimbursement towards the entry fee to a race of their choice.


  • Win TRUE swag
  • Opportunity to be featured on TRUE social media accounts
  • Participate in virtual challenges
  • Participate in TRUE product testing at our headquarters in Saint Louis, MO
  • Be a part of TRUE’s influencer/affiliate program


Requirements During Program:

  • Must be 18 years of age or older and a resident of the United States.
  • Must have a public Instagram account throughout the program year (ends May 31st, 2025) with “#TRUERunTeam @truefitnesstech” in bio if chosen.
  • Follow TRUE social – Instagram@truefitnesstech – Facebook@truefitnesstechnology – Twitter@TRUEfitnesstech – LinkedIn@true-fitness
  • Once a month, share one photo or video on your Instagram feed working out wearing TRUE gear to win TRUE swag. Tag @truefitnesstech in the photo and use #TRUEAmbassador and #TRUERunTeam in the caption.
  • Provide TRUE with images or videos from your TRUE-reimbursed race and any additional races you would like us to share.
  • Must be passionate about fitness with an enthusiasm for running with plans to participate in 1 or more races in 2024.
  • Utilize TRUE hashtags in posts relating to TRUE: #TRUEAmbassador, #TRUEFitness, #TRUERunTeam, #RunTRUE.
  • Represent TRUE with integrity in your community and on social media.


    Applications are open from April 29th, 2024- May 12th, 2024.

    Apply Now


    TRUE Fitness was founded in 1981 on the principle of building a better treadmill. Our founder, an avid runner, has built a brand around building innovative cardio and strength equipment supported with superior service. As the largest privately held fitness equipment manufacturer in the United States, we continue to provide innovative equipment to gyms and homes around the globe and continue to grow our TRUE family with athletes like you. 

    Learn More