Join Our TRUE Run Team Community

It’s time to show how you #RunTRUE in 2023. Learn more and apply to join our team today!

Join Our Team!

TRUE’s roots are built on the sport of running. And a part of our mission is to help people enhance their fitness experience. One of the ways we do that is by contributing to the running community.

Whether you’re lacing up your running shoes for the first or 1,000th time indoors or out, TRUE wants to support you. Our TRUE Run Team connects runners from across the country to create a community of like-minded individuals. We encourage our team to show their community how they #RunTRUE.

Consider applying for the TRUE Run Team to become a TRUE brand ambassador. We will support you with gear and contributions towards a race fee of your choice.

Please read through all criteria below before applying. Although not required, it is helpful if you own or regularly use TRUE equipment.

Our 2023 TRUE Run Team Program will run from March 7th, 2023 - February 29th, 2024.

Applications open from February 1st, 2023 ▸ February 28th, 2023.

Apply Now

The TRUE Run Team is designed for athletes of all levels, from the modest runner to the elite marathoner. TRUE Run Team is encouraged to inspire the next generation of runners while being an active member of their community and is open to athletes in the United States. Our Team will be presented with exclusive swag and the opportunity to take their training to the next level with reimbursement towards the entry fee to a race of their choice.


  • New 2023 exclusive TRUE Run Team swag
  • Opportunity to be featured on TRUE social media accounts
  • Opportunity to be entered into a TRUE product giveaway at the end of the program
  • Virtual challenges to earn more exclusive TRUE swag

  • Up to $50 reimbursement towards the entry fee to a race of your choice
  • Opportunity to join our Affiliate/Influencer program through Avantlink


Requirements During Program:

  • Must be 18 years of age or older and a resident of the United States
  • Must have a public Instagram account throughout the program year (ends February 29, 2024) with “#TRUERunTeam @truefitnesstech” in bio if chosen
  • Follow TRUE social – Instagram@truefitnesstech – Facebook@truefitnesstechnology – Twitter@TRUEfitnesstech – LinkedIn@true-fitness
  • Once a month, share one photo or video on your Instagram feed working out wearing TRUE gear
  • Provide TRUE with images or videos from your reimbursed race and any additional races you would like us to share

  • Must be passionate about fitness with an enthusiasm for running with plans to participate in 1 or more races in 2023

  • Must not have any competing sponsorships or brand affiliations
  • Although not required, it is helpful if you own or regularly use TRUE equipment

  • Woman running on TRUE Performance 800 Treadmill


    Applications are open from February 1st, 2023 - February 28th. 2023.

    Apply Now


    TRUE Fitness was founded in 1981 on the principle of building a better treadmill. Our founder, an avid runner, has built a brand around building innovative cardio and strength equipment supported with superior service. As the largest privately held fitness equipment manufacturer in the United States, we continue to provide innovative equipment to gyms and homes around the globe and continue to grow our TRUE family with athletes like you. 

    Learn More

    Exclusive Swag

    Our 2023 Official Run Team Gear